Technical SEO
Stay updated with the latest technical SEO news, expert insights, and actionable strategy guides to enhance your site’s performance and search rankings.
Google AI Overviews: How To Measure Impressions & Track Visibility
Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance.
Mueller: Background Video Loading Unlikely To Affect SEO
Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images.
Cloudflare Outage Triggers 5xx Spikes: What It Means For SEO
A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports.
The Technical SEO Debt That Will Destroy Your AI Visibility
The shift to AI search is testing every brand’s technical foundation, and only those tackling SEO debt head-on will survive.
Google Reminds Websites To Use One Review Target
Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity.
Google Launches Structured Data For Merchant Shipping Policies
Google Search supports sitewide shipping policy markup, letting you surface delivery costs and transit times in results without relying on Merchant Center.
A Step-By-Step AEO Guide For Growing AI Citations & Visibility
Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations.
Google Warns Against Relying On SEO Audit Tool Scores
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal.
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported.
Bing Supports data-nosnippet For Search Snippets & AI Answers
Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing.
How Structured Data Shapes AI Snippets And Extends Your Visibility Quota
AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends.
Google Lighthouse 13 Launches With Insight-Based Audits
Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged.
Vector Index Hygiene: A New Layer Of Technical SEO
In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO.
From SEO To GEO: How Can Marketers Adapt To The New Era Of Search Visibility?
Understand the transition from traditional SEO to GEO concepts within SEO and how it transforms digital marketing with AI integration for better SERP visibility.
Interaction To Next Paint: 9 Content Management Systems Ranked
Nine content management systems and ecommerce platforms are ranked according to Interaction to Next Paint scores.
Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack)
Discover how WooCommerce affects your site’s performance and rankings. Learn to optimize for better load times, SERP visibility, and trust.
Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes.
Google: Why CrUX & Search Console Don’t Match On Core Web Vitals
Google’s Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches.
Googlebot Crawl Slump? Mueller Points To Server Errors
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause.
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape.
Bing Recommends lastmod Tags For AI Search Indexing
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index.
How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.
Google Warns: CSS Background Images Aren’t Indexed
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals.
Google: Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site.
Google Confirms CSS Class Names Don’t Influence SEO
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance.
Google Clarifies Structured Data Rules For Returns & Loyalty Programs
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.
Google: Many Top Sites Have Invalid HTML And Still Rank
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.
Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings.
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance.
How Much Code Should SEO Pros Know? Google Weighs In
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential.