Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset
This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language.
The 8 Most Important PPC KPIs You Should Be Tracking
Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers.
How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit.
Paid Ad Scheduling Across Time Zones That Actually Works
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows.
What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
The Behaviors And Mindset Of Marketers Who Win With Performance Max
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact.
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons
From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth.
Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now)
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
Ask A PPC: How To Protect A Budget From Competitor-Branded Terms
Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control.
How To Evaluate Creative Performance in Meta Ads (and What To Test)
Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns.
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
Meta Projected $16B From Scam Ads, Internal Docs Show
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
25 Years Of Google Ads: Was It Better Then Or Now?
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.
Using Attribution Paths To Transform Your Google Ads Strategy
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns.
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals.
PPC Trends 2026: AI, Automation, And The Fight For Visibility
Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation.
Raptive Drops Traffic Requirement By 75% To 25,000 Views
Raptive lowered its entry requirement to 25,000 monthly pageviews from 100,000, retired its Rise program, and expanded referral bonuses.
Ask A PPC: How To Manage Brand Safety In PPC
From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust.
Google Redesigns How Search Ads Are Labeled
Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it could impact performance.
YouTube Launches Brand Pulse Report to Measure Full Brand Impact
YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights.
Google AdSense Replaces Ad Networks With Authorized Buyers
Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.
New Report Reveals An 8% Mobile Landing Page Conversion Gap
Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost conversions.
Google Ads Adds Deeper Performance Max Reporting
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.