Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
A side-by-side review of ChatGPT, Gemini, and Claude based on real-world testing and the quality of their answers, recommendations, and usability.
![Complete Crawler List For AI User-Agents [Dec 2025]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/11/ai-crawler-152-760x400.webp)
Complete Crawler List For AI User-Agents [Dec 2025]
Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices.
Google AI Overviews: How To Measure Impressions & Track Visibility
Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance.
OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition
OpenAI CEO Sam Altman has declared a “code red” to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google’s Gemini gains ground.
Google Connects AI Overviews To AI Mode On Mobile
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page.
AI Poisoning: Black Hat SEO Is Back
New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons.
Bing Shows What Signals Matter For AI Search Visibility
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers
New Data Reveals The Top 20 Factors Influencing ChatGPT Citations
SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest.
The AI Consistency Paradox
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline.
Ahrefs Product Advisor Reveals What Is Working For LLM Inclusion
Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency.
ChatGPT Adds Shopping Research For Product Discovery
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users.
Google’s Mueller Questions Need For LLM-Only Markdown Pages
Google’s John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first.
LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains
An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency.
New Data Finds Gap Between Google Rankings And LLM Citations
A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
Google Brings Gemini 3 To Search’s AI Mode
Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts.
Selling AI Search Strategies To Leadership Is About Risk
AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift.
Google Extends AI Travel Planning And Agentic Booking In Search
Google is expanding AI Mode with Canvas travel planning, global Flight Deals rollout, and agentic booking for restaurants, events, and local appointments.
LLMs Are Changing Search & Breaking It: What SEOs Must Understand About AI’s Blind Spots
Real-world cases reveal how failures in LLM systems spread harm and misattribute sources. Here are concrete actions SEOs can take now.
ChatGPT Outage Affects APIs And File Uploads
ChatGPT outage is preventing files from uploading and Batch APIs get stuck at finalization stage.
Data: Translated Sites See 327% More Visibility in AI Overviews
Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews.
llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet
The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures.
Data Shows How AI Overviews Is Ranking Shopping Keywords
BrightEdge predicts that AI Overviews will play an important role for shopping in November through December.
Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching
WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes.
OpenAI Releases GPT-5.1 With Improved Instruction Following
OpenAI released GPT-5.1 Instant and Thinking models with improved instruction following and adaptive reasoning.
OpenAI’s Sam Altman Says Personalized AI Raises Privacy Concerns
OpenAI’s CEO Sam Altman said the potential security risks of personalized AI have been on his mind lately.
Is AI Search SEO Leaving Bigger Opportunities Behind?
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere.
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
A Step-By-Step AEO Guide For Growing AI Citations & Visibility
Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations.